Brand Rosetta

An open vocabulary extension to schema.org JSON-LD for brand AI readiness.

What this is

Brand Rosetta defines a common vocabulary for encoding what AI systems need to understand a brand accurately — what it stands for, how it should be represented in conversation, when its products are the right recommendation, and what it can do on a consumer’s behalf.

The standard extends schema.org JSON-LD with 21 properties split across two implementation tiers. Foundation properties can be deployed on any existing site without backend changes. Extended properties support conversational AI flows and agent commerce.

Technical identity

Context declaration

{
  "@context": {
    "@vocab": "https://schema.org/",
    "rosetta": "https://brandrosetta.org/vocab#"
  }
}

Get started

• Vocabulary reference — full property definitions, examples, and guidance
• Specification — the complete standard as a readable document
• Implement — copy-paste JSON-LD examples for Organisation and Product pages

Links

• Research paper — the accompanying brand AI readiness evaluation
• GitHub — source, issues, and contributions